Questionnaire-Based surveys Research Paper Example | Topics and Well Written Essays - 1500 words

Questionnaire-Based sentiments - Research Paper ExampleOne of the closely effective and popular ways of collecting any important data are the surveys the primary objective lens of a survey is to gather data about various aspects of the individuals such as their beliefs, ideas, attitudes and perceptions. The survey is generally used in the fields of psychology, marketing search, public administration, public health and communication studiesto study the participants mingled in the data collection process (Yaoxiang, &Lihai, 2008). The survey rout out either focus on slightly factual cultivation about the individuals or might collect opinion of the respondents. The questionnaire-based surveys are used curiously by Marketing and Human Resource Departments as they comprise of the experts who want to gather detailed culture about the perceptions of their stakeholders so that they shtup meet their requirements (DeMooji & Hoftsedd, 2010 Ferguson & Rio, 2010). These surveys are fre quently used by them to provide in-depth tuition about the areas that should be focused on by a corporation so that it can follow up appropriate procedures within the business operations for enhancing its productivity and performance. In questionnaire-based surveys, the candidates micturate to fill the questionnaire by themselves and have to interpret the questions meanings on their own. While, in consultation based surveys, the researcher asks the questions to respondents so that more in-depth data can be collected. The data collected from the questionnaire-based surveys is quantitative that allows easy interpretation of schooling that is gathered. On the other hand, interview sessions are time-consuming and data collected allow for need more time for analysis however, the information in interview surveys is of a higher quality (Brugger, 2010). Questionnaire-based surveys The questionnaire-based surveys involve the designing and development of a questionnaire that will ensure that assessment about the attitudes, opinions and perceptions of the respondents is make in an effective manner. The main element in this research method is the questionnaire as it is the key instrument for gathering information about any particular supply or factual knowledge of the participants (Kalpana&Jeyakumar, 2011). According to Fanning (2005), the questionnaire development is a critical aspect in questionnaire-based survey as the researchers have to ensure that it has all those questions stated that will help them in retrieving the required information effectively. Since questionnaires are self-administered, the sequencing of questions along with their wordings is important determinants of the data quality therefore, an adequate amount of time should be spent on developing the questionnaire so that real and factual results can be drawn from the research (Lee, Benoit-Bryan & Johnson, 2010). The questionnaire-based surveys can take place in three ways i.e. online surveys, direct mail surveys and face-to-face surveys. The latest ignore is of online surveys as it allows data to be collected quickly and analysis of the data can be done with the