Cap Gemini - recommended global strategy for 2012 2016 Research Paper

Cap Gemini - recommended global strategy for 2012 2016 - Research Paper ExampleThe success of the organization in the global grocery store is depended on its ability to identify an effective world(prenominal) strategy. Such strategy would allow the firm to increase its competitiveness towards its rivals and secure its position as a major challenger in its industry. In case that the entry in a particular market is attempted, it is necessary that all this markets characteristics and risks argon carefully reviewed in advance, i.e. before developing the firms strategy for entering the particular market (Hitt et al. 2008). Cap Gemini is a major competitor in the consulting, outsourcing and IT operate industry worldwide. The firm is already member of the international market however, the stabilization of its performance requires the change of the firms existing global strategy under the term that markets worldwide suffer from strong economic and political/ social turbulences. Such pe rspective is made clear through the pastime example in 2002 the performance of firm was reduced under the influence of the events of September the 11th (Selva 2002) the above fact revealed the lack of inability of the firms global strategy to face strong market turbulences. Cap Gemini, like all otherwise international firms, needs to re-evaluate its global strategy in rewrite to avoid the risk of unexpected organizational failures, a phenomenon that could result to severe losses. In order to understand the needs of Cap Gemini in terms of its global strategy it would be necessary to understand the context of this strategy, in its most common form. In accordance with Peng (2008) the global strategy should be depict as a strategy around the globe and not as the strategy of a particular multinational enterprise (Peng 2008, p.21). A potential international strategy for Cap Gemini for the years 2012-2016, i.e. for a four-years period, is described below. Primarily, reference is made t o the market trends, meaning the industry in which the firm operates. Also, the firms existing position and potentials in the global market is analyzed using appropriate methods of strategic analysis. 2. Company Overview Cap Gemini provides consulting, outsourcing, IT and general professional services to firms worldwide. The firm is already well established in the global market employing 115,000 people in its units internationally. The firm is established in France but it has developed an encompassing network of units in most countries, including those of the Asia Pacific region and America. Among the firms services, those most developed are systems integration (42%) and outsourcing (36%), see Figure 1, Appendix. On the other hand, particular emphasis is given on public sector (at a percentage of 27%), rather than on other industrial sectors, such as financial